U.S. Rep. Joe Kennedy (D., Mass.) introduced legislation on Thursday seeking to ban spirits advertising on TV. Mr. Kennedy said he would like to ban all alcoholic beverage advertising on TV but believed that a ban on new liquor advertising would be more likely to be approved. He said Seagram Corp.'s recent decision to test advertising for Crown Royal on a Texas TV station "flies in the face of ethical standards and public opinion."
The liquor industry has a voluntary code against advertising on radio or TV. Mr. Kennedy said media companies are "addicted" to advertising dollars from beer and wine marketers and their lobbyists would fight hard against removal of their ads, but he was hopeful the media industry would not fight as hard for spirits advertising.