I-Behavior, which is creating cooperative databases for online marketers, traded equity in the Harrison, N.Y.-based company as part of a strategic alliance with list broker Direct Media. Direct Media, Greenwich, Conn., will be the exclusive representative for the I-Behavior database. I-Behavior, a fledgling database company founded by Lynn Wunderman
, seeks to combine online and offline customer behavior to target consumers. The partnership provides I-Behavior with access to Direct Media's client base.
Copyright June 2000, Crain Communications Inc.