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Electronics retailer Best Buy Co. broke a $100 million-plus multimedia branding campaign on Jan. 9, with two TV spots. One features a man vacuuming while listening to his MP3 player. Unexpectedly, the vacuum becomes unplugged and the man is heard singing horribly off-key to the B-52s' "Love Shack." The spots, created in-house, use the tagline "Turn on the fun."
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