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LITERARY INDUCEMENTS

Published on .

As part of an effort to dial up the emotional quality of its advertising, McDonald's Corp. on Nov. 12 launches a :30 featuring a blind girl reading a braille storybook all by herself. Her reward: a trip to McDonald's for a Happy Meal with mom. The child, a 7-year-old blind girl who is not a professional actress, is shown ordering the food from a braille menu. The
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