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Liz Claiborne agency-shopping

Published on .

Liz Claiborne Inc., New York, is looking for an agency to handle creative on a $25 million to $30 million ad campaign it plans to begin next spring. The print, outdoor and broadcast campaign will kick off with an eight-page insert in women's fashion and lifestyle magazines. Products from all Liz Claiborne divisions will be included in the brand-building effort. Altschiller & Co., New York, previously handled the account. Media planning and buying is in-house.

Copyright August 1995, Crain Communications Inc.

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