Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Local agencies scoop Aussie ad awards

Published on .

SYDNEY -- Samuelson Talbot & Partners, a mid- sized Melbourne agency with $40m in gross billings and income of $8m last year, has been chosen Australasian Advertising Agency of the Year by leading industry magazine B&T, the first homegrown agency to take the title since 1991.

The award is judged on an agency's financial and creative performance. Last year Samuelson won Dun & Bradstreet's Victorian Business Award with the highest possible "dynamic risk score" of 5.0. The ad industry average is 1.9.

In an industry dominated by large Sydney-based multinationals, local agencies took five of the top seven acolades. The only successful internationals were M&C Saatchi, top in New Zealand, and George Patterson Bates' subsidiary AdTown, for New South Wales.

"There's been a strong resurgence in Australian- owned agencies with quite a few from the lower end of town pulling in big accounts," said Tony Burrett, B&T's editor. State winners are: Jarvis Fielding & More (Queensland); Killey Withy Punshon (South Australia); Marketforce (Western Australia); Every One An Original (Tasmania).

Subscribe to the Daily World Wire

International news items on Ad Age's Web site are highlights of ourDaily World Wire, which is a daily report of international marketing newsdistributed via e-mail each weekday afternoon. For subscription information, contact:Christine Yun, tel: (212) 210-0789, fax: (212) 210-0111, e-mail: cyun@crain.com.

Copyright December 1996, Crain Communications Inc.

Most Popular
In this article: