Local Chinese shop beats multinationals for Viagra account

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BEIJING--Chinese hot shop Beijing Zhongzhu Advertising has snapped up Pfizer's Viagra business in mainland China, beating McCann-Erickson Worldwide and Ogilvy & Mather Worldwide.

The Chinese agency, launched eight years ago by Wu Qiong on the back of $24 investment, was chosen for its insight into the local market.

Viagra, approved by the Chinese authorities as a prescription medicine, retails at $12 a packet. The agency will work with state institutions to promote family planning and safe sex.

Copyright August 2000, Crain Communications Inc.

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