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Local content key to future Web dollars

Published on .

According to a study just released by research company Find/SVP, by 1998 more than 24 million adults will use the Web to get local news, sports and weather; search online Yellow Pages; and locate community resources. The study found 51% of Web users currently access local information today.

Called ``Local Information on the Net: User Demand, Industry Players & Marketplace Outlook,'' the report includes survey data on consumer demand for local Internet content.

Copyright September 1997, Crain Communications Inc.

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