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And Other Current TV Commercials of Note

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Loch Ness Monster
Client: Volvo Cars of North America
Brand: Volvo X90
Title: "Sightings"
Agency: Euro RSCG MVBMS Partners

This Volvo movie theater ad features the Loch Ness monster, a white unicorn and Elvis Presley as part of a pitch for Volvo's first SUV.

Making Spam Cool
Client: Hormel Foods Inc.
Brand: Spam
Title: "Family Dinner"
Agency: BBDO Worldwide, Minneapolis

Charged with the formidable task of creating commercials that can make the processed meat product Spam "cool" again, BBDO went over the top into Monty Python land. Great spot.

Olympic Street Fighting
Client: Olympics
Brand: New York Olympics
Title: "Fencing"
Agency: Kirshenbaum Bond & Partners, New York

Even in a city where anything can -- and does -- happen on the street, this scene of Olympic fencers dueling over a taxi is a grabber. It promotes New York as a potential Olympic venue.

Poetic Vistas
Client: Chevrolet
Brand: Tahoe
Title: "Nobody Knows It but Me"
Agency: Campbell-Ewald, Warren, Mich.

A pretentious combination of bad poety and stunning mountain vistas.

Pubic Hair Gag
Client: Computer Associates
Brand: Computer Security
Title: "Hello Down There"
Agency: Y&R Advertising, New York

In the annals of crotch-oriented advertising, this pubic hair gag in a computer company commercial may break new ground.

Client: TechTV
Brand: Switcher Campaign
Title: "Screen Savers"
Agency: In-house

The all-tech cable network pokes fun at Apple with this spoof spot about a traumatic chat room encounter with ThongGirl73.

Trashing a Laundromat
Client: Diageo
Brand: Smirnoff Ice
Title: "Laundry"
Agency: J. Walter Thompson, New York

Ending with the tag line "drink responsibly," this ad features two Smirnoff Ice-chugging men who trash a laundromat by causing all washers to overflow with suds. Then they wiggle around in chest-high bubbles with three women who also came to do their laundry. No damage estimate is given.

Chocolate Junkies
Client: Hershey Foods
Brand: Chocolate
Title: "Chocolate"
Agency: DDB Worldwide, New York

Utterly sincere and convincing chocolate addicts confess their needs and celebrate the joys of the perfect candy.

Offbeat Bottle Opener
Client: Diageo
Brand: Guinness beer
Title: "Bathroom"
Agency: BBDO Worldwide, New York

Ha. Ha. Another bathroom joke. Drink your Guinness as you empty your bowels. Mount a bottle opener right on the wall next to the toilet paper. Ugh.

Wrabling Waiter
Client: Ameritrade
Brand: Ameritrade
Title: "The Audition"
Agency: OgilvyOne, New York

After overhearing a patron says she "owns EMI," a waiter leaps foward to warble his best songs.

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