Loch Ness Monster|
Client: Volvo Cars of North America
Brand: Volvo X90
Agency: Euro RSCG MVBMS Partners
This Volvo movie theater ad features the Loch Ness monster, a white unicorn and Elvis Presley as part of a pitch for Volvo's first SUV.
Making Spam Cool|
Client: Hormel Foods Inc.
Title: "Family Dinner"
Agency: BBDO Worldwide, Minneapolis
Charged with the formidable task of creating commercials that can make the processed meat product Spam "cool" again, BBDO went over the top into Monty Python land. Great spot.
Olympic Street Fighting|
Brand: New York Olympics
Agency: Kirshenbaum Bond & Partners, New York
Even in a city where anything can -- and does -- happen on the street, this scene of Olympic fencers dueling over a taxi is a grabber. It promotes New York as a potential Olympic venue.
Title: "Nobody Knows It but Me"
Agency: Campbell-Ewald, Warren, Mich.
A pretentious combination of bad poety and stunning mountain vistas.
Pubic Hair Gag|
Client: Computer Associates
Brand: Computer Security
Title: "Hello Down There"
Agency: Y&R Advertising, New York
In the annals of crotch-oriented advertising, this pubic hair gag in a computer company commercial may break new ground.
Brand: Switcher Campaign
Title: "Screen Savers"
The all-tech cable network pokes fun at Apple with this spoof spot about a traumatic chat room encounter with ThongGirl73.
Trashing a Laundromat|
Brand: Smirnoff Ice
Agency: J. Walter Thompson, New York
Ending with the tag line "drink responsibly," this ad features two Smirnoff Ice-chugging men who trash a laundromat by causing all washers to overflow with suds. Then they wiggle around in chest-high bubbles with three women who also came to do their laundry. No damage estimate is given.
Client: Hershey Foods
Agency: DDB Worldwide, New York
Utterly sincere and convincing chocolate addicts confess their needs and celebrate the joys of the perfect candy.
Offbeat Bottle Opener|
Brand: Guinness beer
Agency: BBDO Worldwide, New York
Ha. Ha. Another bathroom joke. Drink your Guinness as you empty your bowels. Mount a bottle opener right on the wall next to the toilet paper. Ugh.
Title: "The Audition"
Agency: OgilvyOne, New York
After overhearing a patron says she "owns EMI," a waiter leaps foward to warble his best songs.