Lockheed looks for shop to boost image

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Lockheed Martin is looking for a shop to help overhaul its image, an executive familiar with the situation said. The aerospace giant, however, is not seeking an advertising agency, a company spokesman said, and will remain with agency of record DDB Worldwide, New York. The defense contractor has signaled it plans to focus on using its technology to develop more commercial business as it seeks new revenue streams.

Copyright November 2000, Crain Communications Inc.

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