×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Lockheed looks for shop to boost image

Published on .

Lockheed Martin is looking for a shop to help overhaul its image, an executive familiar with the situation said. The aerospace giant, however, is not seeking an advertising agency, a company spokesman said, and will remain with agency of record DDB Worldwide, New York. The defense contractor has signaled it plans to focus on using its technology to develop more commercial business as it seeks new revenue streams.

Copyright November 2000, Crain Communications Inc.

Most Popular
In this article: