In an elaborate worldwide media event, British Airways introduced a subtly changed new logo as part of a three-year, $10 billion investment in new services, products, training and aircraft. Branded TV advertising from M&C Saatchi, London, is expected in the U.S. by July. The new identity updates a logo introduced in 1984 and incorporates 15 original art designs representing the diversity of cultures that the airline serves. It will appear on the tails of British Airways jets.
Copyright June 1997, Crain Communications Inc.