Lohse leaves Softbank to open interactive agency

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William Lohse, president of Softbank Forums, the giant conference and trade show organization, is leaving the company to form an interactive agency called NetWeb. Mr. Lohse was a founding publisher of PC Computing and president of Ziff-Davis Publishing in the 1980s.

NetWeb will have a return-on-investment approach to its advertising, sales, marketing and digital commerce services.

Copyright February 1998, Crain Communications Inc.

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