The London hub for the BDDP Advertising Worldwide network will be BDDP GGT, a new agency created from the merger of the London offices of GGT Group and Paris-based BDDP Group, acquired by GGT last year. The merger of GGT Advertising Limited and BST.BDDP, to take place Oct. 17, will create one of London's 15 biggest agencies, with billings of $373 million and a staff of 125. BDDP Advertising Worldwide headquarters remain in Paris. New York hub for the $2 billion-plus BDDP network is Wells BDDP.
Copyright October 1997, Crain Communications Inc.