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Gwen Morrison to Lead WPP Consultancy

By Published on .

CHICAGO (AdAge.com) -- WPP Group's London-based The Store launched a North American unit in Chicago.

The Store is an in-house retail consultancy within the WPP network, supplying retail and consumer insights to the holding company's agencies to serve their retail clients.

Heading the unit will be Gwen Morrison, who was named president, North America. She will be based in Chicago and will provide retail and consumer behavior information to WPP units in the U.S., Canada and Mexico.

Before joining The Store, Ms. Morrison, 43, ran retail consultantcy FocusBranding, Evanston, Ill. She earlier was vice president and managing director of Publicis Groupe's Frankel & Co., Chicago.

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