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London's Zenith Media wins $100 million from Bristol-Myers

Published on .

LONDON -- London-based Zenith Media has scooped $100m worth of business from U.S. toiletries and healthcare firm Bristol-Myers Squibb covering Europe, the U.S. and Australasia.

The assignment will consist of the seven European markets Zenith already handles, plus five additional ones, along with spot TV buying in the U.S. (previously handled by J. Walter Thompson) and work in Australasia (currently undertaken by Bozell and Ogilvy & Mather).

The appointment of Cordiant subsidiary Zenith follows a seven month full-scale creative and media review to streamline global marketing, which saw Wells Rich Greene BDDP in New York and BST-BDDP (for the U.K. and Europe) handed the creative for the Clairol haircare and colour brands.

Zenith and London's 20/20 Media, finalists in the media shortlist, were originally joined by Carat.

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