A group of long-distance companies today said it "welcomes" a set of new guidelines for telephone advertising announced by the Federal Trade Commission and Federal Communications Commission. "They will bring certainty and clarity to consumers and long-distance companies," said a spokesman for the Competitive Telecommunications Association. The announcement of the guidelines (available at ftc.gov
) came as the two agencies announced their first enforcement action, against MCI WorldCom, and FTC Chairman Robert Pitofsky criticized an AT&T Corp. ad. MCI agreed to pay $100,000 to settle charges that in ads for a dial-around service it had compared its rates to AT&T's without making clear the rates were AT&T's non-discounted rates.
Copyright March 2000, Crain Communications Inc.