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Long-distance association 'welcomes' gov't ad guides

Published on .

A group of long-distance companies today said it "welcomes" a set of new guidelines for telephone advertising announced by the Federal Trade Commission and Federal Communications Commission. "They will bring certainty and clarity to consumers and long-distance companies," said a spokesman for the Competitive Telecommunications Association. The announcement of the guidelines (available at ftc.gov) came as the two agencies announced their first enforcement action, against MCI WorldCom, and FTC Chairman Robert Pitofsky criticized an AT&T Corp. ad. MCI agreed to pay $100,000 to settle charges that in ads for a dial-around service it had compared its rates to AT&T's without making clear the rates were AT&T's non-discounted rates.

Copyright March 2000, Crain Communications Inc.

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