T.J. Maxx awarded its $20 million creative and media planning accounts to Long Haymes Carr, Winston Salem, N.C. Media-buying goes to Hill, Holliday, Connors, Cosmopulos, Boston. Other finalists for the creative portion of the account were Hill Holliday; Euro RSCG Tatham, Chicago; and the Richards Group, Dallas. Hill Holliday was the only contender for media buying. Pile & Co., Boston, handled the review. Holland Mark, Boston, was the former agency.
Copyright December 2000, Crain Communications Inc.