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Long John Silver's kicks off $60 mil campaign

Published on .

Long John Silver's launches a $60 million image campaign Nov. 10 with a new tagline, "Feel the glow," via Jordan, McGrath, Case & Taylor, New York. The first 30-second spot runs through Christmas in 70 spot markets, linked to a 99 cent sandwich promotion and a $1.99 value meal.

Copyright November 1997, Crain Communications Inc.

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