Long John Silver's picks LoweLong John Silver's picks Lowe

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Long John Silver's has awarded the creative portion of its estimated $50 million ad account to Lowe & Partners/SMS, New York, without a formal review. Jordan, McGrath, Case & Taylor, New York, handled the account for the past year. Kent M. Smith, president of Strategic Marketing Group, Spartanburg, S.C., conducted the search.

Copyright March 1998, Crain Communications Inc.

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