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Long John Silver's talks to shops about acc't

Published on .

Long John Silver's is contacting agencies about its $35 million fast-food restaurant account, currently handled by Temerlin McClain, Dallas. A spokesman for the company denied it was a review, saying the John Bergin Group marketing consultancy was hired to "work on a creative basis and advise on the work from Temerlin McClain."

Copyright December 1996, Crain Communications Inc.

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