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LookSmart brings sales in-house

Published on .

San Francisco-based Web directory LookSmart brought its ad sales in-house June 22. DoubleClick, which handled all of LookSmart's ad sales for the past nine months, will now represent the Web directory in the U.K. and Australia, and handle some of LookSmart's ad-serving.

LookSmart hired Barbara Read, former VP-ad sales for Individual Newspage, Waltham, Mass., as VP-national sales manager; and Evan Krauss as Eastern sales manager. Mr. Krauss was formerly director of sales at AOL.com, New York.

Brian Cowley, senior VP-global sales and distribution at LookSmart attributed the change to LookSmart's growth. It recently secured $8.3 million in financing and locked down one of five premier search positions on Netscape Communications Corp.'s Netcenter site. "It just seemed to be the logical next step," Mr. Cowley said.

Copyright June 1998, Crain Communications Inc.

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