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LookSmart signs distribution deal with RealNames

Published on .

Web directory LookSmart signed a distribution deal with the Centraal Corp. for its RealNames directory of names. Advertisers pay to secure brand names, slogans and company names in the RealName directory. In addition, LookSmart will resell RealNames subscriptions to Web sites.

Copyright September 1998, Crain Communications Inc.

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