Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Looney Tunes to hit Thailand

Published on .

BEC-Tero Entertainment, the operator of public TV Channel 3, has acquired the exclusive rights from Warner Bros. to market its famous Looney Tunes cartoon characters in Thailand.

The company's plans for the characters will involve airing cartoon programs, merchandising, as well as establishing a Looney Tunes membership club, according to BEC-Tero's managing director, Brian Marcar.

Frito-Lay and Cathay Pacific have already signed on to advertise around the programs.

Copyright January 2001, Crain Communications Inc.

Most Popular
In this article: