Lorillard kicks off anti-smoking ads

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Lorillard Tobacco Co. today launches a multimillion-dollar network TV, cable and magazine campaign aimed at preventing teen smoking. The effort is handled by Bozell, New York, sister shop of Lorillard's tobacco agency, Avrett, Free & Ginsberg, New York. Both are part of True North Communications.

Copyright October 1999, Crain Communications Inc.

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