Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Lorillard kicks off anti-smoking ads

Published on .

Lorillard Tobacco Co. today launches a multimillion-dollar network TV, cable and magazine campaign aimed at preventing teen smoking. The effort is handled by Bozell, New York, sister shop of Lorillard's tobacco agency, Avrett, Free & Ginsberg, New York. Both are part of True North Communications.

Copyright October 1999, Crain Communications Inc.

Most Popular
In this article: