Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Kellogg Co. breaks a national TV effort today for Special K cereal that builds on the anti-diet backlash. The spot, from Leo Burnett USA, Chicago, opens as if it's an old b&w spot for a doll called Diet Debbie. Debbie aims to lose 20 pounds by February. The spot then cuts to a picture of Special K with the pronouncement, "Why do we do this to ourselves each January. Let's just eat
Most Popular
In this article: