lot more than the popular 1-2-3 spreadsheet software, and it's spending $35 million in advertising to get that message out. The advertising that starts this week, part of a $65 million U.S. integrated marketing campaign, talks directly to consumers. Humor and simple messages combine to tell how Lotus programs work together to get business chores done. The campaign starts with six-page ads in Time, Newsweek and Business Week. It then expands to business, news and computer magazines, plus newspapers and radio.The integrated marketing campaign is the largest ever from Lotus. Hill, Holliday, Connors, Cosmopulos, Boston, created the ads and worked with Lotus on direct mail; Pacific Marketing, San Francisco, worked with Lotus on merchandising and promotions.
LEARNING TO COUNT PAST 1-2-3