Lot21 expands New York into full-service interactive agency

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Lot21, a San Francisco-based digital agency, is opening a full-service agency in New York dedicated to consulting, advertising and marketing in new media. Heading the office will be newly recruited General Manager Dennis Lemenager, 35, formerly senior VP-general manager, Bates 141, New York. From San Francisco, Lot21 is sending Kate Brady, who will serve as director of business development-East Coast, and co-founder Louise Kong Peter, as media supervisor. The office will immediately begin servicing anchor clients Time Inc. and Unilever. Lot21's expansion is an outgrowth of the agency's existing New York presence, Lot21 DevLab, a new media technology conceptualization and

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