LOUIE BUILDS AN EMPIRE: GOODBY, SILVERSTEIN & PARTNERS AGENCY RATING: 3-1/2 STARS

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At 15 years of age, Goodby, Silverstein & Partners further matured in 1998 with the addition of a new flurry of blue-chip accounts-Unilever, Frito-Lay's Cracker Jack and new toys under development by Mattel and Intel. Its Louie the Lizard for Anheuser-Busch is becoming its second icon, behind Got Milk? The agency made its international debut with 7UP. Although the Nike executive who let them in the door left, Goodby is now clearly inside and carried out assignments for the Winter Olympics, WNBA and the prized high-end Nike Alpha Project.

Creative remains notable, especially when compared with competitors, though not necessarily against Goodby's own archives. The agency ended the year beating TBWA/Chiat/Day in a creative shootout for the $10 million Wall Street Journal account. Overall, billings were flat at $400 million.

LOOKING AHEAD

Internally, Goodby is growing up, finally curing its technophobia by building a new interactive unit. Even as the agency ages, it manages to refresh the talent upon which its reputation is built. But young, hip talent isn't the only consideration. In 1999, parent Omnicom Group contracts with five agency founders

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