Louis Kemp breaks new TV ads

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Louis Kemp Seafood, a unit of Tyson Seafood Group, on Feb. 16 returns to national TV advertising for the first time in six years. The campaign, from DDB Needham Worldwide, Chicago, features two clay-animation crab characters, Curt and Claudia. Spending was not disclosed.

Copyright February 1998, Crain Communications Inc.

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