Ticket price: $18 (most got in free) $135
Performers: Included Janis Joplin, Jimi Hendrix, Jefferson Airplane, The Who, The Grateful Dead, Ravi Shankar and Joe Cocker. Bob Dylan, Nine Inch Nails, Porno for Pyros, Peter Gabriel, Aerosmith, Arrested Development and Jimmy Cliff scheduled, among others.
Site: Max Yasgur's farm in Bethel, N.Y. Winston Farm in Sauger ties, N.Y.
Special attractions: Nude dancing, drugs, body painting "Surreal Field" (six acres of virtual reality technology); Eco-Village (environmental displays and information)
Private security: 300 off-duty police and Hog Farm commune volunteers. 1,300 licensed guards.
Food: A handful of stands selling hot dogs, hamburgers, soda and other standard fare through concessionaire Food for Love. More than 100 stands selling a range of foods through concessionaire Fine Host. Sponsors also will sell sample products-Pepsi expects to sell 33 million ounces of soft drinks; Haagen-Dazs will sell a new frozen dessert flavor.
Source: Advertising Age