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Lowe adds to Latin America network

Published on .

Lowe & Partners Worldwide, New York, said it expanded its Lowe & Partners Latin America network to Uruguay through a partnership with Gingko, Montevideo. Gingko reported $10.8 million in 1998 billings and last year became the first Uruguayan agency to win a Lion at the International Advertising Festival in Cannes, France, Lowe said. Gingko will continue to operate under its current name and with its current management. The Lowe Latin America unit operates in six other Latin American nations.

Copyright August 1999, Crain Communications Inc.

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