Lowe & Partners/SMS opens new media shop

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Aiming to offer its clients fully integrated new media services, Lowe & Partners/SMS today will announce a new interactive company formed in alliance with interactive development and marketing company Critical Mass, Calgary, Alberta. The new affiliate company, Lowe/Critical Mass Interactive, will be based at the New York headquarters of Lowe & Partners/SMS, while production will continue to be done at the Canadian facilities of Critical Mass. The company will be chaired by Ted Hellard, president-CEO of Critical Mass.

For more on this story see the full article in INTERACTIVE.

Copyright July 1997, Crain Communications Inc.

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