Lowe buys direct marketing company

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Lowe & Partners/SMS acquired direct marketing agency Fox Pavlika & Partners, New York. Terms of the deal were not disclosed. Fox Pavlika will merge with Lowe Direct into a new company, Lowe Fox Pavlika, with $100 million in billings. Mitchell Orfuss, the recently appointed CEO of Lowe Direct, New York, will be president of the new company; Fox Pavlika CEO Neil Fox will be chairman-CEO of the new company and Exec VP-Executive Creative Director Holly Pavlika will have the same title at the merged company.

Copyright January 1998, Crain Communications Inc.

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