Lowe buys U.K. agency Interfocus

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LONDON--The Lowe Group has acquired a majority stake in the London through-the-line agency Interfocus, which will be combined with Lowe's current operation, The Brompton Agency.

Interfocus was founded in 1989 to provide total communications solutions for clients using a multi-discipline approach. The agency provides a fully integrated service including sales promotion, direct marketing, advertising and design. It clients include BP Oil U.K., Samsung and Whitbread. It has handled pan-European campaigns for Sony, 3M and Budget Rent-a-car. Clients that The Brompton Agency will bring to Interfocus include Imperial Tobacco and Lloyds Bank.

Interfocus Chairman Sandy Scott and Managing Director Matthew Hooper will head the newly combined agency, which will continue to operate under the name Interfocus. The agency will move to Bowater House, home of Interpublic-owned The Lowe Group, Lowe Howard-Spink and Lowe Direct.

Once Interfocus absorbs The Brompton Agency, it will have combined billings of $76 million.

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