Lowe creatives move to new Mercedes shop

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Creatives from the Mercedes-Benz account team at soon-to-be former Mercedes agency Lowe & Partners/SMS, New York, are moving with the estimated $100 million account to Merkley Newman Harty, New York. Marty Orzio, Andy Hirsch and Randy Saitta will remain executive creative directors at Merkley. The agency said it will hire 40 to 50 new employees to service the account, and may include more existing Lowe staff.

Copyright April 1999, Crain Communications Inc.

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