Lowe drops from KPMG review

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Incumbent Lowe Lintas & Partners Worldwide, New York, withdrew from the review for the global account of professional services company KPMG International. In a statement announcing the withdrawal, Lowe Chief Creative Officer Lee Garfinkel said the agency will seek another professional services client to replace KPMG. "Given the client's own acknowledgment of the success of our advertising for the company, we stand by our work," said the statement. Lowe, which won the account in late 1997, created a 1998 campaign for KPMG tagged "It's time for clarity." That effort included TV, print and outdoor touting KPMG's abilities to navigate rapidly changing world markets. KPMG executives placed the account in review this spring, saying an expected global expansion of its campaign required a review of all the marketing options. Lowe's departure leaves New York shops J. Walter Thompson Co. and BBDO Worldwide as the only contenders for the account, which KPMG claims could total as much as $90 million in spending as marketing efforts expand overseas. The review is being handled in-house and is expected to wrap up May 26.

Copyright May 2000, Crain Communications Inc.

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