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Lowe forms DTC specialist

Published on .

Lowe & Partners/SMS and Lowe Healthcare Worldwide, both New York, have jointly established Lowe Consumer Healthcare, a separate unit specializing in direct-to-consumer pharmaceutical advertising. The agencies said the new unit combines Lowe/SMS' consumer ad experience with Lowe Healthcare's strength in that field. Jim Sandino, 51, managing director of Lowe McAdams Direct, has been tapped as president of the new group. Charter clients include Hoffman-La Roche's anti-obesity drug Xenical, previously at Lowe/SMS, and Schering-Plough Corp.'s Nasonex allergy medication, previously at Lowe Healthcare.

Copyright September 1999, Crain Communications Inc.

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