Decipher was founded by Nigel Walley, a management consultant who spent six years at the telecoms and convergence consultancies Pfour Consulting and Putnam Hayes & Bartlett. He later became marketing director of Internet service provider NTL Internet, the company behind Virgin Net and Which?Online.
Decipher's task will be to advise client companies how digital technologies can add value or even change their business. The emphasis of its work will be commercial, rather than marketing led, providing strategic advise on how digital technologies may affect areas such as product development, market segmentation and distribution.
Decipher will officially open for business on September 1.
Copyright August 1998, Crain Communications Inc.