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Lowe to lead Interpublic sports unit

Published on .

Interpublic Group of Cos. said Frank Lowe will lead its new sports marketing unit, Octagon Group, as chairman-CEO. He will remain chairman-CEO of IPG's Lowe Group agency network. Mr. Lowe will be joined on the Octagon board by Interpublic board member Les Delano, formerly chairman of Tinker Dodge & Delano and president of Campbell-Ewald. Other board appointments will follow. Interpublic acquired sports marketing company Advantage International and 60% of sports marketing company API Associates last year. Both will report to Octagon.

Copyright January 1998, Crain Communications Inc.

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