Lowe Lintas Direct created

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Lowe Lintas & Partners Worldwide, New York, Feb. 24 launched Lowe Lintas Direct, the result of a merger of Lowe Fox Pavlika and APL Direct. Lowe Lintas Direct, a subsidiary of Lowe Lintas & Partners, will cover direct and retail marketing as well as database management. The agency launches with 100 employees and $250 million in billings. Lowe said the unit will be among the country's 15 largest direct marketing agencies. Daniel Flamberg, 46, will be managing director, after previously heading APL Direct. Lowe said Holly Pavlika, exec VP-executive creative director at Lowe Fox Pavlika, is leaving to pursue other interests.

Copyright February 2000, Crain Communications Inc.

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