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Lowe Lintas wins global business for Spain's Chupa Chups

Published on .

MADRID--Spanish-based confectionery company Chupa Chups awarded Lowe Lintas & Partners an international advertising assignment to launch its new Crazy Planet products line. No budget figures were available.

The first Crazy Planet products to roll out include Gum Water, a digital watch containing chewing gum inside; Popping Candy; Fashion Gum, chewing gum accompanied with small fashion accessories; and Crazy Zoo candy eggs with small toys inside.

Chupa Chups' other two product lines include Chupa Chups lollipops and Smint sweets.

Copyright May 2000, Crain Communications Inc.

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