Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Lowe Loducca awarded America Online's Brazilian launch

Published on .

SAO PAULO--America Online has appointed Lowe Loducca to handle its December launch in Brazil.

The appointment followed a four-way pitch including Fischer America, J. Walter Thompson Co. and Leo Burnett Co.

Industry analysts estimate that AOL's marketing budget in Brazil could reach $20 million to combat other players, such as Universo Online, StarMedia and ZAZ.

America Online Brazil is a joint venture between America Online and the Cisneros Group, a leading Latin American media, telecommunications and entertainment group.

About half of AOL's total $200 million investment in the region is going to Brazil, its launch market.

Copyright September 1999, Crain Communications Inc.

Most Popular
In this article: