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Lowe loses Henkel in merger fallout

Published on .

Henkel announced the end of its long relationship with the former Lowe Group in Europe and will hear presentations from the German detergent and personal-care products giant's three remaining agency networks starting the week of Nov. 15. BBDO Worldwide, DDB Worldwide and TBWA International will pitch for the estimated $40 million detergent business Lowe is losing due to a conflict with the former Ammirati Puris Lintas' Unilever business. The two networks merged recently to form Lowe Lintas & Partners Worldwide.

Copyright November 1999, Crain Communications Inc.

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