Henkel announced the end of its long relationship with the former Lowe
Group in Europe and will hear presentations from the German detergent and personal-care products giant's three remaining agency networks starting the week of Nov. 15. BBDO
Worldwide and TBWA
International will pitch for the estimated $40 million detergent business Lowe is losing due to a conflict with the former Ammirati Puris Lintas' Unilever business. The two networks merged recently to form Lowe Lintas & Partners Worldwide.
Copyright November 1999, Crain Communications Inc.