Lowe's entry into Australia is part of the group's plan to establish an Asia-Pacific network with its own regional management. The aim, as revealed in the Daily World Wire June 12, 1998, is to have a string of at least seven agencies in the region by the end of this year - first in China, followed by others in Indonesia, Japan, Australia, New Zealand and possibly Thailand.
So far, there are Lowe offices in Hong Kong, Singapore and India (Mumbai, Delhi and Bangalore). Lowe's Asia-Pacific expansion plans are in response to its international clients, including UDV and Coca-Cola Co. The Australian opportunity arose last June with British-born Mr. Hunt's departure after 26 years from The Campaign Palace. Frank Lowe, chairman and founder of the Lowe Group, first met Mr. Hunt in the late 70s, since when Mr. Lowe has kept in touch.
Lowe clients are being told of the new agency, but a spokeswoman says it's too early to say what business, if any, the agency will open with.
Copyright November 1998, Crain Communications Inc.