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Lowe quits Weight Watchers business

Published on .

Lowe & Partners/SMS, New York, resigned as the agency for Weight Watchers International weight loss centers after one year, citing "creative and strategic differences." The diet centers' total billings are an estimated $35 million to $40 million. Weight Watchers moved to the Seiden Group, New York, on a project basis; consultant ADvice & ADvisors, New York, is evaluating the need for an AOR.

Copyright November 1997, Crain Communications Inc.

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