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Lowe sibling agencies still in the running for Burger King

Published on .

While Burger King Corp. purged Lowe Lintas & Partners Worldwide, New York, as its agency when naming finalists for the creative portion of the $400 million account, parent Interpublic Group of Cos. has a good chance of keeping the business in the family. Its Campbell Mithun, Minneapolis, and McCann-Erickson Worldwide, New York, have made the finals with Grey Worldwide, also New York. Lowe's interactive shop Zipatoni is said to be still in the running for BK's protracted promotional review, say insiders.

Copyright November 2000, Crain Communications Inc.

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