LOWE WORLDWIDE NAMES CHIEF STRATEGY OFFICER

Former Burnett Exec Chris Chard Takes New Post at IPG Network

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NEW YORK (AdAge.com) -- Lowe Worldwide CEO Tony Wright has rounded out his new management team today with the hiring of former Leo Burnett executive Chris Chard as chief strategy officer.
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Since taking over the reigns of the struggling Interpublic Group of Cos.-owned network last year, Mr. Wright has made a series of executive changes. Most notably, he tapped Matthew Bull as the global creative chief and named Garry Lace the London office CEO. And he recently named Mark Wnek the top creative in the New York office, pushing out Gary Goldsmith.

Former planning director
Mr. Chard, formerly regional planning director at Publicis Groupe’s Leo Burnett, Paris, will step into a newly created role of which his new boss knows more than a little. Mr. Wright came up through the planning ranks and, before joining Lowe, he was chief strategy officer at Ogilvy & Mather, New York, part of the WPP Group. Mr. Chard had been at Leo Burnett for seven years.

Mr. Chard will begin work in the London office and eventually move to New York.

Lowe, described by Interpublic Chairman-CEO Michael Roth as a trouble spot, is now trying to execute a turnaround after some major client losses and managerial turmoil.

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