LOWE SHAKES UP NEW YORK OFFICE LEADERSHIP
Troubled IPG Agency Names New Creative Chief and CEO
TROUBLED LOWE REORGANIZES AGAIN
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Since taking over the reigns of the struggling Interpublic Group of Cos.-owned network last year, Mr. Wright has made a series of executive changes. Most notably, he tapped Matthew Bull as the global creative chief and named Garry Lace the London office CEO. And he recently named Mark Wnek the top creative in the New York office, pushing out Gary Goldsmith.
Former planning director
Mr. Chard, formerly regional planning director at Publicis Groupe’s Leo Burnett, Paris, will step into a newly created role of which his new boss knows more than a little. Mr. Wright came up through the planning ranks and, before joining Lowe, he was chief strategy officer at Ogilvy & Mather, New York, part of the WPP Group. Mr. Chard had been at Leo Burnett for seven years.
Mr. Chard will begin work in the London office and eventually move to New York.
Lowe, described by Interpublic Chairman-CEO Michael Roth as a trouble spot, is now trying to execute a turnaround after some major client losses and managerial turmoil.