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Lower-income Web surfers stay longer

Published on .

A lifestyle study by Nielsen/NetRatings's Prizm Internet Targeting service, finds Internet users with lower income, education and blue-collar professions spend, on average, more time online than those with higher incomes, education and white-collar jobs. The average amount of time spent online is about nine hours a month; those with a lower income (defined as $21,000 to $33,000) spent between 11 and 12 hours online.

Copyright September 2000, Crain Communications Inc.

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