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Lucent narrows agency search

Published on .

Lucent Technologies has narrowed the search for an agency to create advertising for a yet-to-be-named spinoff in an anticipated $70 million account. Deutsch, New York, FCB Worldwide, San Francisco, and Leo Burnett USA, Chicago, will pitch to the client in mid-May. A Lucent spokesman declined to comment. Richard Roth Associates, Chappaqua, N.Y., is the consultant.

Copyright April 2000, Crain Communications Inc.

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