LUCK OF THE DRAW LOTTERY SALES PER ADVERTISING DOLLAR SPENT FOR THE LARGEST STATE LOTTERIES.

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State; Gross sales (millions); Advertising expeditures (millions); Sales per advertising dollar

New Jersey $1,363.9 $4.4 $309.98

Massachusetts $2,278.2 $11.6 $196.40

Pennsylvania $1,427.4 $13.4 $106.52

Ohio $1,976.4 $18.9 $104.52

Michigan $1,243.0 $13.6 $91.40

Illinois $1,575.5 $18.6 $84.70

New York $2.360.0 $30.9 $76.40

Florida $2,169.7 $28.8 $75.44

Texas $1,826.3 $30.8 $60.80

California $1,759.5 $43.1 $40.79

Source: Joint Legislative Budget & Finance Commitee of the Pennsylvania General Assembly analysis of data from LaFleur's "The '94 World Lottery Almanac"

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